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Articles & Research

Check out our company blog with articles on best practices, deep dives, and case studies on a wide variety of topics.

  • Google Analytics Alternatives Book

    Google Analytics Alternatives book cover

    What’s the best alternative to Google Analytics? It’s a commonly asked question with no one “universal” answer for all cases. There are literally hundreds of potential alternatives to GA, but at the same time there is no single alternative that matches exactly what GA can do. While we might think of GA as being the […]

  • A Startup Post-Mortem, Twenty-Five Years Later

    90's computing

    Let’s set the scene. It’s July 1996, and I’m holed up in a small Michigan Avenue office psyching myself up for my first ever internet startup all-nighter. I’m a college student working for a small company that does online restaurant reservations in Chicago; un-creatively yet descriptively called “Reservations On-Line”. It’s 8 or 9pm, I’ve filled […]

  • Will Making Your Site Faster Really Lead To More Revenue?


    When considering any sort of site speed optimization effort, the big question is “will this actually help the bottom line?”. Those of us that enjoy site speed optimization (yes, we exist) might say that you should always just be making the site faster — make it as fast as you can! But we know there’s […]