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Articles & Research

Check out our company blog with articles on best practices, deep dives, and case studies on a wide variety of topics.

  • How Good is AI at Google Analytics 4?

    I had ChatGPT make its own certificate.

    Google has long offered a “Google Analytics Certification” quiz. For GA4, it’s 50 questions (from a pool of 150)  that cover a broad range of topics within GA. The quiz is timed, and in order to be certified, you have to score an 80% or better. Since the quiz is open book and most of […]

  • Power Laws & Why Our New Album Won’t Make Any Money

    Moneyfornothing2

    That’s the way you do it You play the guitar on the MTV That ain’t workin’, that’s the way you do it Money for nothing and your chicks for free So said Dire Straits in 1985. When I was a kid, I legitimately thought that the lyrics were “money for nothing and your checks for free”. […]

  • Elos and Benchmarking LLMs

    bycat

    A new LLM model seems to be released every week. AI experts and influencers immediately start talking about where new model excels, and why you should drop whatever you’re using now and getting in on the new hotness. It’s very hard to know when this analysis is based upon actual data, and when it’s just […]