Welcome to Quantable consulting, expert help on optimization & metrics for your site.

  • Digital Analytics
  • Site Performance, Security
  • Measurement Strategy
  • Application System Architecture & Ops

Articles & Research

Check out our company blog with articles on best practices, deep dives, and case studies on a wide variety of topics.

  • Power Laws & Why Our New Album Won’t Make Any Money

    Moneyfornothing2

    That’s the way you do it You play the guitar on the MTV That ain’t workin’, that’s the way you do it Money for nothing and your chicks for free So said Dire Straits in 1985. When I was a kid, I legitimately thought that the lyrics were “money for nothing and your checks for free”. […]

  • Elos and Benchmarking LLMs

    bycat

    Every week, it seems like a new LLM model is released. AI experts and influencers  start talking nearly immediately about what this particular new model excels at and why you might want to consider dropping whatever you’re using now and getting in on the new hotness. It’s very hard to know when this analysis is […]

  • What’s Blocking Google Analytics Now?

    One of the most widely reproduced charts I’ve ever made is a super simple one showing all of the different ways that GA can be blocked (from my old article on GA blocking, circa 2017):   I thought I’d do a short article on where this stands in 2024.   Data from the Chrome Web […]