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Articles & Research

Check out our company blog with articles on best practices, deep dives, and case studies on a wide variety of topics.

  • When Should I Filter My Google Analytics Traffic?

    Is this 728 x 90? Then click it, human!

    If you’re running a GA account with anything much beyond the defaults, you probably have some kind of traffic exclusion filters on — I know I usually do! Do you have an unfiltered view that has no filters at all? If so, do you ever look in there? And when you do find some kind […]

  • Supporting Do Not Track in Google Analytics

    dnt-deer

    I’ve long been a proponent of the “Do Not Track” (DNT) browser setting, including writing an article a few years ago on how to track how many users have DNT turned on. DNT is a simple signal sent in the header of all HTTP requests indicating that a user doesn’t want to be tracked. No […]

  • When Do Bots Show Up In Google Analytics?

    headless

    Did you know that your site probably serves up more pages to bots than humans? Unless you’re looking at a site with a high amount of users, that ratio could be quite tilted towards bots. This isn’t a bad thing, a lot of bots are crucial to to the functioning of sites and the internet […]