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Articles & Research

Check out our company blog with articles on best practices, deep dives, and case studies on a wide variety of topics.

  • A Startup Post-Mortem, Twenty-Five Years Later

    90's computing

    Let’s set the scene. It’s July 1996, and I’m holed up in a small Michigan Avenue office psyching myself up for my first ever internet startup all-nighter. I’m a college student working for a small company that does online restaurant reservations in Chicago; un-creatively yet descriptively called “Reservations On-Line”. It’s 8 or 9pm, I’ve filled […]

  • Will Making Your Site Faster Really Lead To More Revenue?


    When considering any sort of site speed optimization effort, the big question is “will this actually help the bottom line?”. Those of us that enjoy site speed optimization (yes, we exist) might say that you should always just be making the site faster — make it as fast as you can! But we know there’s […]

  • When Should I Filter My Google Analytics Traffic?

    Is this 728 x 90? Then click it, human!

    If you’re running a GA account with anything much beyond the defaults, you probably have some kind of traffic exclusion filters on — I know I usually do! Do you have an unfiltered view that has no filters at all? If so, do you ever look in there? And when you do find some kind […]