Articles & Research
Check out our company blog with articles on best practices, deep dives, and case studies on a wide variety of topics.
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Elos and Benchmarking LLMs
Every week, it seems like a new LLM model is released. AI experts and influencers start talking nearly immediately about what this particular new model excels at and why you might want to consider dropping whatever you’re using now and getting in on the new hotness. It’s very hard to know when this analysis is […]
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What’s Blocking Google Analytics Now?
One of the most widely reproduced charts I’ve ever made is a super simple one showing all of the different ways that GA can be blocked (from my old article on GA blocking, circa 2017): I thought I’d do a short article on where this stands in 2024. Data from the Chrome Web […]
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How Many Sites Are Still Running Third Party Cookies?
The cookies are dying! Run for the hills! Save yourselves! Third party cookies (3PCs) are one of the most covered topics in digital marketing right now, yet somehow still remain one of the most confusing. Let’s start with some quick facts: Chrome is the only major browser that doesn’t heavily restrict 3P cookies already. Google […]