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Articles & Research

Check out our company blog with articles on best practices, deep dives, and case studies on a wide variety of topics.

  • Google Analytics Alternatives Guide – A Comprehensive Analysis

    Google Analytics Alternatives book cover

    What’s the best alternative to Google Analytics? It’s a commonly asked question with no one “universal” answer for all cases. There are literally hundreds of potential alternatives to Google Analytics, but at the same time there is no single alternative that matches exactly what GA can do. While we might think of GA as being […]

  • Why Are We All So Bad at Math?

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    “A long time ago in a galaxy far, far away….” If you’ve ever wondered exactly how long ago and how far away this iconic opening line of Star Wars means, you’re in good company among analysts. A desire for for specificity and the need to quantify everything are hallmarks of the trade. Aren’t all galaxies […]

  • A Startup Post-Mortem, Twenty-Five Years Later

    90's computing

    Let’s set the scene. It’s July 1996, and I’m holed up in a small Michigan Avenue office psyching myself up for my first ever internet startup all-nighter. I’m a college student working for a small company that does online restaurant reservations in Chicago; un-creatively yet descriptively called “Reservations On-Line”. It’s 8 or 9pm, I’ve filled […]