Articles & Research
Check out our company blog with articles on best practices, deep dives, and case studies on a wide variety of topics.
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The Duality of ChatGPT
by Jason Packer with help from Juliana Jackson “.. the test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.” – Scott Fitzgerald, 1936 We’re at a dangerous inflection point in AI, where soon there may be so […]
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How Good is AI at Google Analytics 4?
Google has long offered a “Google Analytics Certification” quiz. For GA4, it’s 50 questions (from a pool of 150) that cover a broad range of topics within GA. The quiz is timed, and in order to be certified, you have to score an 80% or better. Since the quiz is open book and most of […]
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Power Laws & Why Our New Album Won’t Make Any Money
That’s the way you do it You play the guitar on the MTV That ain’t workin’, that’s the way you do it Money for nothing and your chicks for free So said Dire Straits in 1985. When I was a kid, I legitimately thought that the lyrics were “money for nothing and your checks for free”. […]