Articles & Research
Check out our company blog with articles on best practices, deep dives, and case studies on a wide variety of topics.
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Google Analytics Opt-Out Per Site Browser Extension
We’ve recently launched the first version of a Chrome browser extension “GA Opt-Out (Per Site)“, so I thought I’d write up a quick post explaining how it works and why we built it. What it does GA Opt-Out Per Site (which I’m going to now call “GOOPS” for the rest of this post, sorry…) blocks […]
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Being Popular Ain’t Everything
Plenty of people on LinkedIn know me as that guy that posts about the popularity of different analytics tools. Like a discount Gartner Research with occasional ska memes. I’ve shared a lot of tables like the following, which compares usage data from Feb 2026 to 2025. This table shows the number of installs that website […]
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Attention is All You Need?
It feels like something has changed in the last few months when it comes to building software. While AI code generation has been around for a while now (GitHub Copilot launched in June 2022), the tooling seems to have recently reached the point where it can build credible, releasable software. To get beyond vibes and […]