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Google Analytics Alternatives book cover

Google Analytics Alternatives Book

What’s the best alternative to Google Analytics? It’s a commonly asked question with no one “universal” answer for all cases. There are literally hundreds of potential alternatives to GA, but at the same time there is no single alternative that matches exactly what GA can do. While we might think of GA as being the […]

90's computing

A Startup Post-Mortem, Twenty-Five Years Later

Let’s set the scene. It’s July 1996, and I’m holed up in a small Michigan Avenue office psyching myself up for my first ever internet startup all-nighter. I’m a college student working for a small company that does online restaurant reservations in Chicago; un-creatively yet descriptively called “Reservations On-Line”. It’s 8 or 9pm, I’ve filled […]

Improving Analytics Integrity

The data quality in web analytics reports has long been a point of concern for analysts. These days we’re dealing with Google Analytics spammers, bots, and other noise in our reports, but the idea that web analytics reports are “just not quite right” has long been considered the norm. One of the reasons for this lack of […]