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Google Analytics Alternatives, a Comprehensive Guide (2nd Edition)

2nd edition of  “Google Analytics Alternatives” now released, February 2026! Digital versions available starting at < $10 (depending on your location) from Gumroad. Print version available for $30 at Amazon. What’s the best alternative to Google Analytics? There are literally hundreds of potential alternatives to Google Analytics, but at the same time there is no […]

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Elos and Benchmarking LLMs

A new LLM model seems to be released every week. AI experts and influencers immediately start talking about where new model excels, and why you should drop whatever you’re using now and getting in on the new hotness. It’s very hard to know when this analysis is based upon actual data, and when it’s just […]

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How Many People Use Incognito Mode?

Private browsing modes have been around in browsers since Safari 2.0 in 2005, but are topic of interest again among analysts as browsers in general — and Safari especially — have started enforcing more tracking protections when users are in Private Mode. With Safari 17, users in Private Mode may simply disappear from your analytics. […]

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Who Wants to Be Tracked?

“We value your privacy…”, the clichéd beginning of many a privacy notice. I legitimately do value my own online privacy, and whenever I read that phrase as part of a website consent banner it sounds like lip service at best. Consent banners ostensibly exist to give users control over their data & personal privacy. Far […]