We’ve recently launched the first version of a Chrome browser extension “GA Opt-Out (Per Site)“, so I thought I’d write up a quick post explaining how it works and why we built it. What it does GA Opt-Out Per Site (which I’m going to now call “GOOPS” for the rest of this post, sorry…) blocks […]
Plenty of people on LinkedIn know me as that guy that posts about the popularity of different analytics tools. Like a discount Gartner Research with occasional ska memes. I’ve shared a lot of tables like the following, which compares usage data from Feb 2026 to 2025. This table shows the number of installs that website […]
2nd edition of “Google Analytics Alternatives” now released, February 2026! Digital versions available starting at < $10 (depending on your location) from Gumroad. Print version available for $30 at Amazon. What’s the best alternative to Google Analytics? There are literally hundreds of potential alternatives to Google Analytics, but at the same time there is no […]
I’m very excited to announce the release of the 2nd edition of Google Analytics Alternatives! The new edition is now available for sale worldwide: $25 for the PDF and ePub edition via Gumroad $25 for the Kindle edition via Amazon $30 for the print edition via Amazon Since the Gumroad edition pays a much higher […]
Google has long offered a “Google Analytics Certification” quiz. For GA4, it’s 50 questions (from a pool of 150) that cover a broad range of topics within GA. The quiz is timed, and in order to be certified, you have to score an 80% or better. Since the quiz is open book and most of […]
That’s the way you do it You play the guitar on the MTV That ain’t workin’, that’s the way you do it Money for nothing and your chicks for free So said Dire Straits in 1985. When I was a kid, I legitimately thought that the lyrics were “money for nothing and your checks for free”. […]
A new LLM model seems to be released every week. AI experts and influencers immediately start talking about where new model excels, and why you should drop whatever you’re using now and getting in on the new hotness. It’s very hard to know when this analysis is based upon actual data, and when it’s just […]
One of the most widely reproduced charts I’ve ever made is a super simple one showing all of the different ways that GA can be blocked (from my old article on GA blocking, circa 2017): I thought I’d do a short article on where this stands in 2024. Data from the Chrome Web […]
The cookies are dying! Run for the hills! Save yourselves! Third party cookies (3PCs) are one of the most covered topics in digital marketing right now, yet somehow still remain one of the most confusing. Let’s start with some quick facts: Chrome is the only major browser that doesn’t heavily restrict 3P cookies already. Google […]
Private browsing modes have been around in browsers since Safari 2.0 in 2005, but are topic of interest again among analysts as browsers in general — and Safari especially — have started enforcing more tracking protections when users are in Private Mode. With Safari 17, users in Private Mode may simply disappear from your analytics. […]
