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Google Analytics Alternatives Book

What’s the best alternative to Google Analytics? It’s a commonly asked question with no one “universal” answer for all cases. There are literally hundreds of potential alternatives to GA, but at the same time there is no single alternative that matches exactly what GA can do. While we might think of GA as being the […]

Improving Analytics Integrity

The data quality in web analytics reports has long been a point of concern for analysts. These days we’re dealing with Google Analytics spammers, bots, and other noise in our reports, but the idea that web analytics reports are “just not quite right” has long been considered the norm. One of the reasons for this lack of […]

How Many Users Block Google Analytics, Measured in Google Analytics

December 2017 update (blocking levels down some). June 2016 update (blocking levels a little higher). There’s now a significant number of users that use ad-blockers, estimated at about 15% in the US (according to PageFair), and that number grew quickly in 2015. Extensions like AdBlock Plus, NoScript, and Ghostery are incredibly popular (#1, #4, and #6 amongst the […]