When considering any sort of site speed optimization effort, the big question is “will this actually help the bottom line?”. Those of us that enjoy site speed optimization (yes, we exist) might say that you should always just be making the site faster — make it as fast as you can! But we know there’s […]
It was surprisingly cold for April in Belgrade; later that week there would be sleet. I would’ve put on a heavier jacket or hat, but I didn’t have one. In fact I didn’t have any other clothes at all aside from the ones I was wearing, which I had been wearing for the last three […]
(7/22 Update on SSL at the bottom) I was very interested to read this article by Gene McKenna from Groupon that was posted to Search Engine Land last week, as were a lot of people. This article says that when Groupon de-indexed themselves from Google that 60% of their direct traffic to long URLs (i.e. […]
Update 8/7/2014: Google has now announced HTTPS is a ranking factor! Only a month after my original article below! Does that mean that the “not yet” I describe below has now happened and you’re missing out if you don’t switch?? No, not really. The advice below is still valid and the weight of this ranking factor […]
After reading this article looking for a clear provable case of negative SEO from Rand Fishkin from Moz.com this week I’ve been thinking about negative SEO, what people really mean by it, and my own run-ins with it. Does Negative SEO even exist? My opinion (which I think is a pretty common one) is that […]
One question we all always get asked is, “how do I speed up my site?” Unless you don’t have anything on your pages there’s always more you can do to speed it up, the question is how fast your site is now and how much time & effort to spend improving that. Before trying to […]
