Google has long offered a “Google Analytics Certification” quiz. For GA4, it’s 50 questions (from a pool of 150) that cover a broad range of topics within GA. The quiz is timed, and in order to be certified, you have to score an 80% or better. Since the quiz is open book and most of […]
That’s the way you do it You play the guitar on the MTV That ain’t workin’, that’s the way you do it Money for nothing and your chicks for free So said Dire Straits in 1985. When I was a kid, I legitimately thought that the lyrics were “money for nothing and your checks for free”. […]
A new LLM model seems to be released every week. AI experts and influencers immediately start talking about where new model excels, and why you should drop whatever you’re using now and getting in on the new hotness. It’s very hard to know when this analysis is based upon actual data, and when it’s just […]
One of the most widely reproduced charts I’ve ever made is a super simple one showing all of the different ways that GA can be blocked (from my old article on GA blocking, circa 2017): I thought I’d do a short article on where this stands in 2024. Data from the Chrome Web […]
The cookies are dying! Run for the hills! Save yourselves! Third party cookies (3PCs) are one of the most covered topics in digital marketing right now, yet somehow still remain one of the most confusing. Let’s start with some quick facts: Chrome is the only major browser that doesn’t heavily restrict 3P cookies already. Google […]
Private browsing modes have been around in browsers since Safari 2.0 in 2005, but are topic of interest again among analysts as browsers in general — and Safari especially — have started enforcing more tracking protections when users are in Private Mode. With Safari 17, users in Private Mode may simply disappear from your analytics. […]
There are a lot of reasons your GA4 data may not line up with expectations, but one of the most confusing is HyperLogLog++ (HLL++) cardinality estimation, which is used to estimate user counts. This estimation algorithm shows up in the GA4 UI for all counts, whether they are flagged as “sampled” or not, but will […]
“We value your privacy…”, the clichéd beginning of many a privacy notice. I legitimately do value my own online privacy, and whenever I read that phrase as part of a website consent banner it sounds like lip service at best. Consent banners ostensibly exist to give users control over their data & personal privacy. Far […]
What’s the best alternative to Google Analytics? 2nd edition coming soon! 1st edition was released November 1, 2022 2nd edition planned for November, 2025 It’s a commonly asked question with no one “universal” answer for all cases. There are literally hundreds of potential alternatives to Google Analytics, but at the same time there is no […]
“A long time ago in a galaxy far, far away….” If you’ve ever wondered exactly how long ago and how far away this iconic opening line of Star Wars means, you’re in good company among analysts. A desire for for specificity and the need to quantify everything are hallmarks of the trade. Aren’t all galaxies […]
